Xact CFO’s Sales Masterclass

Daniel Wilkinson 22 June 2025

Building a robust sales function isn’t about quick-fix tactics or closing tricks – it’s about embedding rigour, structure, and sophistication into your sales operations. In this masterclass, we explore how leading construction businesses establish disciplined, repeatable sales processes that drive top-line growth.

 

Here’s what we covered:

  • Shift Your Sales Mindset – Discover why successful builders focus on selling certainty, clarity, and confidence, rather than just craftsmanship.
  • Master Accurate Project Costing – Learn how to integrate critical expertise from subcontractors and consultants to eliminate costly estimation errors.
  • Scale Through Volume and Quality – Understand how to achieve the volume of high-quality leads required to scale your business to $50M turnover and beyond.
  • Adopt a Portfolio Approach – Transition from winning individual projects to strategically managing your pipeline across multiple channels.
  • Build Your Sales Machine – Learn the essentials of hiring exceptional sales talent, implementing powerful CRM systems, and creating a data-driven culture of coaching, accountability, and precise reporting.

 

Book a free consultation with our team and get tailored advice based on your business needs and goals.

BOOK A FREE CONSULTATION

DOWNLOAD PDF PRESENTATION

Presenter

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Daniel Wilkinson

Partner and Head of CFO Advisory CPA, B.COM (ACC)

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