As a firm specialising in building and construction, we recognise that commercial success is often about being savvy with product selections – from a suitability, customer satisfaction and profit perspective. A good example of something that often goes overlooked is the choice of turf used for landscaping. While opting for the cheapest grass might seem like a cost-saving measure, investing in higher quality turf options can yield significant commercial benefits in the long run.
Selecting a higher quality turf for your projects can provide numerous commercial advantages, including improved client satisfaction, leading to positive referrals and the opportunity for improved margins. A well-maintained and visually appealing lawn can really set your work apart from the competition. Although premium turf might require a higher initial investment for the client, the long-term gains in property value, reduced maintenance and enhanced feel good factor, far outweigh the upfront costs – and present the opportunity for improved margins for the builder!
Xact Accounting Partner and Head of CFO Advisory, Daniel Wilkinson, highlights the direct commercial benefits to builders.
Making the case to a client to invest in a higher quality option will not only drive higher satisfaction with the final product, but also offers an opportunity to increase your margin on this part of the build. – unfortunately turf is often overlooked or it’s a race to the bottom… a real missed opportunity to squeeze more margin out of a job. Daniel Wilkinson, Partner | Head of CFO Advisory, Xact Accounting
Investing in a quality turf option, like Sir Grange from Jimboomba Turf, can have a lasting impact on the success of your projects. As the Australian market values outdoor spaces, providing clients with a lush, low-maintenance lawn can lead to increased satisfaction and positive referrals.
Turf is an area where clients often don’t have extensive knowledge and might not be aware of the difference between various grass varieties. This presents a great opportunity for builders to guide their clients with good advice, just as they would in other aspects of the build. In the end, clients will appreciate being steered towards a higher-quality option that enhances their overall experience and satisfaction with the end product.
Lynn Davidson, Managing Director of Jimboomba Turf, explains the benefits of Sir Grange:
People often just think that grass is grass, but Sir Grange has undergone an extensive research and development program and was selected from more than 10,000 different turf varieties. It thrives in the Australian climate and presents a lush, deep emerald carpet, richer in colour compared to other premium grass varieties. Sir Grange requires 50% less mowing and 75% less fertiliser, making it an ideal choice for both clients and builders. Lynn Davidson, Managing Director of Jimboomba Turf
When planning your next construction project, be sure to consider the long-term commercial benefits of investing in quality turf like Sir Grange from Jimboomba Turf. By dedicating adequate time and resources to selecting the right product and preparing the site accordingly, you can create visually appealing outdoor spaces that clients will love and appreciate. In the end, making informed choices in turf selection can contribute to the overall success of a project – with happier clients and improved profitability.
Visit Jimboomba Turf to find out more about Sir Grange and other quality turf varieties.
Jimboomba Turf is a leading provider of quality turf in the Australian market, dedicated to offering top-notch products and services to both residential and commercial clients. With a range of premium turf varieties, including Sir Grange, Jimboomba Turf can help you create beautiful outdoor spaces that impress and endure. Jimboomba Turf is a valued client of Xact Accounting’s CFO Advisory Team.
